The world of gastronomy is constantly evolving, with innovative concepts taking centre stage. Amadeus recently launched its latest venture: a brand-new StrEAT Kitchen retail fit out, completed by Inspired Print Solutions at the iconic NEC Birmingham.
Street food is synonymous with authentic flavours and the vibrant energy of bustling streets. Inspired Print Solutions worked with the creative minds at Amadeus to capture that very essence while presenting it in a way that complements the refined ambiance of the NEC. The result? A striking retail space, adaptable for many different street food concepts
From the eye-catching wall design printed on aluminium treadplate to the hand-sprayed graffiti oil drum tables, Inspired Print Solutions delivered a concept capturing the theatre and excitement of street food in an exhibition setting.
Paul Romney, Inspired Print Solutions Director said: “This was an exciting brief for us to work on. Having built a strong relationship with Amadeus over the years we were able to work closely with the creative team, staying true to the design and delivering their concept. Everything you see in SK we made. From the fabrication of the bespoke metal cages to the electrics and the woodwork.”
Amadeus has sustainability at its heart and Inspired Print Solutions kept that in mind when actualising this dream. Using CAD cut acrylic, IPS was able to change the colour of the existing lighting without needlessly replacing it. Throughout the project, Inspired Print Solutions used sustainable options wherever possible, such as UPVC free vinyls and recyclable acrylic and metalwork.
Kane Bridgman, Amadeus NEC General Manager said: “Our latest StrEAT Kitchen at the NEC amalgamates street and festival cuisines into a comprehensive outlet. The concept allows us to change and adapt our menus to cater for the diverse customer profiles we see attending shows at the NEC.
“The success of this project is down to the teamwork. Working with IPS meant that we benefited from their creative and practical support as they brought the vision to life.”
The brand-new SK launched at the Fleet and Mobility Show Live 2023.
Visit the Amadeus website below
For your next branded space or shop-fit project, get in touch with Inspired Print Solutions.