IPS helps BTE Plant Sales deliver every machine with precise, client-approved branding.
The Brief
IPS has partnered with BTE Plant Sales, one of the largest plant suppliers in the UK, to enhance their construction equipment branding process.
BTE, known for their extensive range of new and used plant machinery from renowned manufacturers like Kubota, Thwaites, and BOMAG, sought a reliable solution to streamline the application of client logos on their machinery.
Every time BTE delivers a piece of machinery, the client’s logo needs to be applied before handover. With the growing volume of machines requiring decals, BTE turned to IPS to help meet demand and ensure timely turnaround on all branding requirements.
Key requirements included:
- Accurate sizing and placement of logos across different machinery models
- A clear approval process for each client
- Minimal disruption to the sales cycle and delivery times
The Process
IPS uses a simple but highly effective system, creating 2D visuals that show exactly how each client’s logo will appear once applied. This provides clarity for both BTE and the customer, allowing for quick approval before production.
By taking this extra step, we reduce the risk of costly reprints and speed up the branding process, without compromising on quality.
The Results
- Machinery and vehicles are delivered branded with client-approved logos
- Decals are durable and weather-resistant, built to withstand tough environments
- The branding process adds minimal time to the sales cycle
- Improved client confidence and satisfaction through a clear approval process
These results mean BTE can provide a consistently professional and branded experience for every client, while reducing errors and ensuring high-quality, long-lasting finishes.
The Feedback
“We have worked with IPS for a few months now and have been impressed with the quality of the products, how they always go the extra mile and how quickly they can turn around orders. Our work is fast paced so partnering with a company that can keep up is essential!”
Lucy Butler, Sales Support at BTE Plant Sales
Need Reliable Vehicle Branding?
From heavy machinery to fleet vehicles, IPS provides durable, high-quality graphics with a seamless approval process. Get in touch with our team today to discuss your next project.
